Blogs

Measure your brand’s reputation.

Social Media Sentiment Analysis – To identify the true pulse of your customer   When customers engage with your company ‒ whether it’s to complain on Twitter or leave a flattering review about your newest feature ‒ there’s always an underlying emotion. With sentiment analysis, you can capture this subjective information to understand your customers better. […]

The Newage Customer Engagement Strategy

Businesses want to expand touchpoints and the level of convenience they provide their customers. Customer support today is moving in a different direction, They are considered as a strategic customer engagement tool, where stronger relationships can be fostered with customers. An Omnichannel messaging technology approach is the future of customer engagement strategy. With access to more data, […]

A Journey into the New Age of Convenience and CX.

We live in a world where convenience is the new loyalty. It’s time to change how brands communicate with their customers. The 2020 digital consumer will simply change brands if you are unable to deliver seamless access to your services in what I believe will be the decade of true customer-centricity. Loyalty is not a given, like […]

The Role of Emojis In Customer Engagement.

The Importance of Integrating Emojis Into Your Customer Service Communication Marketing isn’t the only department of your business where emoji use can make a big difference. Knowing that a large percentage of consumers are using emojis in all of their other messaging apps, integrating emoji options into your in-app messaging can help to facilitate communication. […]

Why No-Code and Low-Code Software Is the Industry Disrupter You Should Pay Attention To

No-code and low-code software may create a massive opportunity. A massive transformation faces the software industry, similar to the disruption we’ve seen hit other industries like health care and manufacturing. We’ve already seen how Google Docs took the world by storm through free cloud-based software, forcing Microsoft to change its Office 365 business model. Cloud-based […]

Is Speed in Customer Service important to your business?

Is the customer service you offer fast and efficient? Do you make it a point to resolve questions or complaints you receive from customers as quickly as possible? If your answer is no—or even “I’m not sure”—then it’s time to rethink your customer care priorities. The simple fact is this: In today’s competitive marketplace, fast […]

Why a Messaging First Strategy makes sense for your brand?

How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. It can start with the consumer seeing the brand, be it a social offer, promotion, or just a product that they’re interested in. Once the user shows an interest in the product by […]

The importance of customer service in the digital age.

Customer service is every interaction with your customer. With technology increasing opportunities for customers to get in touch, companies are now making progress by using technology and customer behavior studies to build more seamless, tailored, and simpler customer service solutions. From past to future. There’s a lot of talk about personalization and customer insight — […]

The Future of Customer Service.

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the beginning of call centers in the 70s. For decades there wasn’t much change despite innovations such as touch-tone dialing, 1-800 numbers, and interactive voice response systems – technologies that became widely available by the mid-80s. Even the emergence of the email […]

Leveraging Digital Engagement to Modernize the Customer Experience.

Companies have long understood the business value of strong customer service, and recent studies continue to demonstrate that outstanding customer service is correlated to revenue growth. But at a time when the customer experience is changing so rapidly and dramatically, companies often struggle to keep up with shifting consumer expectations and to provide them with […]