The bank had an online presence which required to be expanded substantially to reach out to more people/customers. As part of this initiative, the bank wanted to engage in a redesign and development of their website and internet banking portal. The bank intended to enhance the existing with latest features and trends to differentiate from its competitors in the market.
We conceptualized a UI solution that was user friendly, easily navigable and one that conformed to the brand guidelines of the bank. The content and the images used were minimalistic, yet effective in conveying the message. All the relevant and critical information was available in one click from the home page. The mobile friendly UI was responsive to different form factors especially popular mobile and tablet devices and browsers like Chrome, Safari and Opera.
The new UI design is personalized and engaging and made it easy for the bank to deliver a steady stream of new products and services. The new website resulted in driving up engagement rates and customer satisfaction.