Mapping the Customer Journey on Your Mobile App [Infographic]
There are five million apps competing for users and smartphone real estate. In this modern, mobile era, organizations are focusing on mobile apps—whether native, web or hybrid—to boost customer acquisition, conversion and retention.
Mapping Customer Journey
As the customer journey has gone digital, consumer behavior has changed. Mobile device usage has been growing progressively over the past five years, and the mobile experience is now mission-critical.
But organizations struggle to understand how their mobile apps are performing and how customers want to use them. According to IBM, 40% of executives find delivering and understanding mobile experience harder than over the web.
Check out the infographic below to learn more about how to overcome mobile app challenges and increase your ROI.
Glassbox gives you a deeper understanding of your customers by helping identify the reasons why they do or don’t interact with your platform in the way you intended. Contact us for a Demo and we can take you through more options.